I mention in the title of this blog post that the collection is publicly funded... The shares in the collection were announced and launched at the end of May this year and quickly sold out. The finances from the shares were then invested in design and production, a sample collection was created and shot on model/designer Ben Grimes and the collection put into production. The sale of the collection is the final stage in proving that the crowd-funding principle can work in fashion. I think this is a really interesting element, the profits from sales will be distributed between the supporters, the label and Catwalk Genius, with a proportion going to Katie’s chosen charity, The Haemophilia Society.
For more about Katie check out her website and blog. Here is the link to Catwalk Genius where you can make some purchases....